Perth, Western Australia
With the term "digital music label" becoming used as more of a household term in the music industry nowdays even the punter's awareness has been raised to sites such as iTunes. What the average joe has not been made aware of is the quality and talent that is being released on our very own shores by labels without the intent of world domination such as Hidden Shoal Recordings. This Perth based label is my new favourite thing for the fact that they simply showcase some of the most tasteful, original artists without waving the 'record label' hat around yelling "wooooohooo we are an indie record label and we are making money from our artists". Their site is clearly set out with a pure love for music in mind. Streaming links for you to try tracks before you buy are encased in a simple layout that allows artists such as Chris Mason, CSR and most importantly The Hero Cycle to impress you with what they do best.

Bands like The Hero Cycle don't come around that often. Infact a collective would be the most accurate term used to describe such a band. Seven members, a whole ensemble of instruments and varied style make for an intriguing sound that bounces from the light and melodic, to a darker, full bodied roar. These guys from Vermont have just released "Lakes and Ponds", an EP that demonstrates across the board how much talent they possess. From the saga of "You vs Them" to the effervescent pop rock of "Lovers Crime" I was left licking the scraps off my fingers, hungry for more. The way that THC play their music doesnt need to be brought to a screaching halt with a 'classification'. Just know that you will be able to hear the enjoyment the band members get out of playing their music.

MP3: The Hero Cycle - You vs Them (sample only)

myspace - buy & listen to "Lakes and Ponds" EP

Labels: Hidden Shoal Recordings